Privacy Policy

INTRODUCTION

This Privacy Policy covers all personal information about you that we collect, use and otherwise process in connection with your relationship with Latter Hair as a customer or potential customer. Latter Hair will collect and use your personal information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where: (i) it is necessary to provide or fulfil a service requested by or for you; (ii) you have given us your express consent; or (iii) it is necessary for one or more of the following legitimate interests pursued by Latter Hair:

To analyse, profile and monitor customer patterns and better understand the interests and preferences of our key customer audiences so we can consistently improve our products and services.
To offer an enhanced customer experience and service, including by ensuring we personalise the Site and Application and (if applicable) Latter Hair updates relating to products, services and events to make them more relevant to our customers’ specific preferences.
To ensure the proper functioning and security of our services, Site and/or Applications, for example by identifying and preventing fraudulent transactions.
To analyse the footfall in Latter Hair stores and at Latter Hair promotions or events for internal reporting purposes and to ensure adequate and appropriate product and resources.
To ensure we continue to comply with applicable laws, for example in maintaining the accuracy of our records.

WHAT PERSONAL INFORMATION WE COLLECT AND HOW WE USE IT

YOUR RIGHTS IN RELATION TO YOUR PERSONAL INFORMATION

CHANGES TO THIS PRIVACY POLICY

UPDATES TO THIS POLICY